September 16, 2011
Wow, you must have a really good camera!
This may have been the case once… fancy cameras probably took fancy photos. But now even the entry-level cameras out-perform the high-end cameras from a few years ago. There’s no getting away with having a good camera anymore.
Recently I saw a post on another blog from a photographer who used an iPhone for a fashion shoot. With some decent lighting and a touch of Photoshop, you’d have trouble believing that these photos came from a camera-phone.
Check out the shots and view his write-up at http://fstoppers.com/iphone
Even TV studio’s are putting their massive cameras into storage, in favor of mid-level digital SLR’s. The final episode of House was filmed solely on a Canon 5DmkII digital camera, with the director of the show speaking very highly of shooting with this format camera.
So now that consumer-grade equipment has so many features and is capable of shooting at such high quality, it shows that it’s not just good equipment that produces good results. It’s the production values – the lighting, skilled post-production and creativity! It’s not the tool you have, it’s how you use it!