February 10, 2012

A great piece of integration

We have all read about the hype created by the TV adverts that appeared during the superbowl coverage to 111 million viewers.

A great example of how this traditional piece of advertising can be integrated into social media was by M&M’s, whose ‘Just my shell’ advert featuring Ms Brown who went onto Facebook immediately after with fantastic results.

Have a look at what happened here.