Betta Milk – pure people power
Does anyone in Tasmania not know Frank and Nikki? With well over 5,000 avid Facebook followers, it seems unlikely!
This tireless, loveable pair has become the public face of 100% Tasmanian-owned Betta Milk. Their antics have charmed and entertained Tasmanians of every age and background, and their passion for Betta Milk has helped keep sales constantly moving upward through some very difficult times in the local dairy market.
Frank and Nikki’s most recent campaign, “Tassie As”, has seen them get closer than ever before to Betta’s loyal customer base, crossing the line between advertising and true consumer interaction.
At a time when major supermarkets were offering milk for $1 per litre, Frank and Nikki helped us maintain our normal sales levels.
AMI 2011 Awards for Marketing Excellence
“MARKETING COMMUNICATIONS (BUSINESS TO CONSUMER)” State Winner
Tasmania Advertising & Design Awards (TADA) 2012
“Point of Sale” Finalist
“Integrated Campaign” Finalist