Island Specialty Timbers – contemporary design for an ancient product
The design strategy for the revamp of Island Specialty Timbers required a modern, organic brand mark that would represent quality and range with warm, accessible tones.
Simultaneously representing both a tree and a handcrafted object, the icon was “constructed” from a selection of specialty timbers. Each panel takes on the distinct colour that is unique to four native Tasmanian timbers – Huon pine, blackwood, myrtle and sassafras.
WINNER: 2011 PiCA awards “logo design”
It was important for our identity to appeal equally to an industry of designer and makers, as well as the general public.