Island Specialty Timbers – contemporary design for an ancient product

The design strategy for the revamp of Island Specialty Timbers required a modern, organic brand mark that would represent quality and range with warm, accessible tones.

Simultaneously representing both a tree and a handcrafted object, the icon was “constructed” from a selection of specialty timbers. Each panel takes on the distinct colour that is unique to four native Tasmanian timbers – Huon pine, blackwood, myrtle and sassafras.

It was important for our identity to appeal equally to an industry of designer and makers, as well as the general public.

Steve Whiteley, General Manager Operations – Forestry Tasmania