RACT – The Tasmanian Connection
No matter how big or small, every Tasmanian has some connection to the RACT.
This award-winning campaign was developed to remind Tasmanians of all ages – and all walks of life – that “Help when you need it most” is far more than just an advertising line – it is a promise that is acted upon almost every minute of every day, in ways too many to count.
AMI 2011 Awards for Marketing Excellence
In a market that is putting more and more stress on the family budget, this campaign helped to remind Tasmanians that the RACT touches their lives positively in many different ways.
“Brand Revitalisation” State Winner