RACT – The Tasmanian Connection

No matter how big or small, every Tasmanian has some connection to the RACT.

This award-winning campaign was developed to remind Tasmanians of all ages – and all walks of life – that “Help when you need it most” is far more than just an advertising line – it is a promise that is acted upon almost every minute of every day, in ways too many to count.

In a market that is putting more and more stress on the family budget, this campaign helped to remind Tasmanians that the RACT touches their lives positively in many different ways.