RACT Health Insurance – discovering the painful side of life
When RACT launched its GMHBA-backed health insurance product into Tasmania there was a limited budget to work with.
Our creative solution was a simple insight everyone can identify with — a campaign tapping into the observation that while pain is an inevitable part of our life, RACT is here to help with simple, accessible, value for money health insurance.
AMI Tasmanian Awards 2012
“Brand Extension” WINNER