RACT Insurance – understanding Tasmania
The Cube was born from the need for a distinctive, versatile “device” that would clearly demonstrate RACT Insurance’s core promise of solving their customers insurance problems.
For more than eight years now, this flexible concept has been creating astonishing recall and driving record-breaking sales. The latest evolution of the Cube sees a strategic shift from talking about insurance in general terms, to talking about solutions that are specifically designed to suit the needs of Tasmanians.
The new campaign has met our expectations, with an ongoing strong quote and call volume result evident when the service ads went to air.
Tasmania Advertising & Design Awards (TADA) 2012
“Print Campaign” Finalist