Red Herring Surf – spending quality time with your customers

When summer rolls along, it’s time for the Red Herring catalogue. But how could we make it more relevant to Red Herring’s customers?

We set about creating a genuine relationship with customers by recruiting real people to be in the catalogue – and then displaying them as they embraced what’s great about the Tasmanian lifestyle. The end result is a catalogue that is not only a powerful selling tool, but also a poignant snapshot of Tasmania’s youth culture.

We’re stoked! In a declining retail market, we increased our market share in both the pre‐Christmas and back‐to‐school period.