Southern Gospel Choir –
leave your hat on
SGC is an international touring company with its origins in Tasmania.
Our design solution needed to fit with the high-energy experience of the choir’s performance, and tap into the African-American hip hop and rap fashion culture. Our “belt buckle” badge and hat devices give the choir a distinctive, street-wise image. The hats are worn during live shows and work to unify the group and create an additional visual interest for an audience – an expression of energy, fun and the collective performance.
We wanted the quality of our visual presentation to match the power of our musical performances. Now, we finally have it.