TasPlates – fashionistas, Tassie style

Tasmanians have a truly unique sense of style. You can wear your best polar fleece out to dinner and no one will look twice.

Our campaign is a collection of these insights reflected in the style of fashion advertising. We’re making ordinary Tasmanians extraordinary and giving TasPlates some not-so-serious style.

Gaining that true Tasmanian insight has helped TasPlates to connect and appeal to a broader section of the community.