The “How’s the Serenity” and the “Sugar Shack” gingerbread creations have been skilfully prepared by the Creative and Media Teams at Clemenger Tasmania. And for an outrageous bid you could have one or both of these at your house this Christmas, the children will love you.
All proceeds from the sale of “How’s the Serenity” and the “Sugar Shack” go to the Give me 5 for Kids appeal which supports the Children’s Ward at the RHH.
‘How’s the Serenity’ base board 45cm square, 24cm high (not including wrapping):
‘Sugar Shack’ base board 27cm square, 31cm high (not including wrapping):
Bidding starts at $30. Last bids taken on Monday 22 December so you can take delivery by Tuesday 23 December.
Everywhere you look these days there seems to be turmoil.
The Middle East. The Congo. Wall Street. Devonport.
And it’s no different in our creative and design departments, where ideas and concepts have been spontaneously replicating and bouncing off the walls like Star Trek’s infamous Tribbles.
The rest of the agency has been just as busy, of course – the upshot being that the past couple of months have seen some of our most exciting work hit the marketplace.
Impact is our current catchcry, and there’s no denying that the following case studies fit the bill as outstanding examples of persuasive, insightful communication.
But don’t take our biased word for it…
A climate for change
“We need to increase the number of Tasmanians taking action to mitigate the effects of climate change,” said the Tasmanian Government’s Office of Climate Change.
Naturally, we were more than keen to take up the challenge.
The resulting concept gave birth to our clever ‘carbon rating’ device. It rates the environmental impact of the things we do at the moment we do them.
Using a five-star rating like those found on household appliances, instead of rating an object, it rates our behaviour.
Here’s how it worked on TV…
This awareness campaign was also used to drive traffic to the Climate Change website, where detailed information on climate change can be accessed.
The Tasmanian Symphony Orchestra is a wonderful, iconic asset for our state. However, concerned that it might not be reaching its full market potential, we were asked to help update the TSO image – to make it more relevant to a younger target audience. Starting with a brand-new logo, we developed an image makeover that is so hot, it practically sizzles…
Small ad, huge impact
Sometimes, big ideas come in very small packages. This innovative little press ad had an impact far beyond its size, creating a buzz around town that extended to newspaper articles and radio talkback. Which is good news, considering how important the message is. We can only hope that this extra exposure contributes to the ad’s ultimate objective – saving lives.
Unearthing a precious new jewel
Inspired by the blue flame burning within an east coast sapphire, and the fiery peaks of the Hazards, Saffire will soon rise from its surroundings as an inspirational coastal sanctuary. Earth, fire and water have driven the stunning brand design of the Federal Group’s exclusive new accommodation project, which is arguably its most ambitious. Here’s a sneak preview…
When a relationship becomes dysfunctional, surely it requires someone to extend an olive branch and begin a dialogue…
Somethin’ fishy on the net…
Ahhh, come on! You know you love ’em! Nick and Andrew, the boys from Hook, Line and Sinker, seem to be everywhere these days. And because we know you can’t get enough of them, we’ve helped spread them even further, across cyberspace, in fact. That’s right, we designed and implemented the show’s popular website, and we’ve just created some exciting new content to freshen it up - become a fan on their FaceBook page, or buy their latest DVD. Check it out.
It’s a serious problem, too – drink driving. In this campaign we specifically target those drinkers who mean to do the right thing, but may be unaware that they are even taking a risk. Because everyone is physiologically different, and there are so many variables involved (food, time, glass sizes, alcoholic content, etc), it is impossible to calculate your own blood alcohol reading. So guessing whether or not you’re over the limit suddenly becomes a dangerous game of Russian roulette.
Here’s some exciting news hot off the printing press.
On Saturday night (August 9), the 2008 PiCA Awards for Printing and Graphic Design were held. Judged to a high standard by the best in the business, these awards are always highly prized here at Clemenger.
To find out how we went, here’s a copy of an internal email distributed by our Design Director, Phillip “Sunny” Drury…
“Hi all.
I’m sure the exciting news from Saturday night has filtered through the building that we had our most successful PiCA awards for a long time!
We received 7 gold and 6 silver certificates. The icing on the cake was winning the big one - the Platinum PiCA for overall outstanding design entry with a stunning piece of 3D signage work from Nat.
Not to mention the best dressed award going to Lindsey for her impersonation of an Iced Vo Vo. And of course, special mention must also go to “Crusty” Dean Smith for his spectacular clown costume.
I believe photographic evidence is in existence…Joseph and Matt, there is no escape.
The awards were:
PLATINUM PICA – outstanding overall entry
Hydro Consulting Cambridge Park reception
GOLD AWARDS
Three dimensional design - Hydro Consulting Cambridge Park reception
Signage - Hydro Consulting Cambridge Park building
Thursday morning saw three of Clemenger’s finest go head to head for the prestigious title of Big Boy Baker for 2008, all in the name of raising money for Australia’s Biggest Morning Tea.
The lead-up to the event saw many a brow sweat under pressure over which department rep could create the best ManCake. The trash talking between participants began as soon as the event started. Heckles of “flat pack”, “show pony” and “ all style no substance” were heard throughout the eagerly awaiting (not to mention starving) audience.
Sunny stepped up for the Studio with a Raspberry Liqueur cake constructed with a cappuccino and ginger base with marscapone, Grand Marnier and white chocolate icing. In typical studio style, Sunny also included the Cancer Council logo created with the bickies and chocolate that festooned its top.
Matt got dropped in it for Accounts, and despite rumours of not being able to cook – he produced the goods and broke the Guinness World Record for ‘world’s biggest cake’. Some of us will be tested for diabetes after the lashings of ‘hand crafted Belgian Chocolate Wonder Balls’ that adorned it. Its leftovers have been sent to Burma and China to feed the starving thousands.
Marcus took one for the Creative crew. Giving nod to the adage ‘less is more’, Marcus produced a sublime Lemon Tart. He claims to have risked life and death to fulfil a tip he got from Huey’s Cooking Adventures: “presentation is everything”. Marcus drove through the night, low on petrol to Salamanca in freezing conditions to secure the double cream he needed to complement the quince jus he served with his Tart.
The vote was cast. And despite rumours of Matt gaining the ‘I can’t cook sympathy vote’, and Marcus winning on ‘people’s choice’ for first cake completely consumed…
Sunny was crowned winner of the Big Boy Bake-Off for 2008 and awarded the coveted Golden Whisk. Sunny’s win makes it four years in a row for the Studio.
Overall the Clemenger kids put in a mighty fine ManCake eating effort – ended up collectively 50kg heavier, and raised over $200 for Australia’s Biggest Morning Tea.
But the real winner was baking in general – quite frankly, our boys are pretty damn talented.
Well, after having to flee the country in fear of retribution when the last blog went live, guess who’s back? That’s right; there’ve been a few changes in ol’ Clem Town so it’s about time to get everyone caught up on the lowdown. Let’s get started with the matches, hatches and dispatches!
Here comes the bride…
Mel Woolley recently became Mel Browning. After the ceremony Kim’s worst nightmare came true when he forgot to take his wide-angle lens for the wedding photos. We’re still not actually sure what Mel’s husband looks like but there is apparently a photo of him on page 463 of the Guinness Book of Records.
Congratulations, Mel!
Adrian tied the knot with Tess in a ceremony that was so quick you could have blinked and you’d have missed it – which was quite like the engagement, really. Congratulations, Adrian!
Arrivals Gate 1
Clemenger welcomes Matt Fishburn to its hallowed halls. Matt sauntered in with his George Clooney-esque salt and pepper hair (complete with styling product) and the girls went weak at the knees. Jo was very glad she’d picked her outfit wisely on his first day, and was later heard to ask “Can Joseph leave too so we can get another one?”
Meanwhile, Joseph was just glad he hadn’t called shotgun.
Departures Gate 4
We sadly farewelled our little Kristy Eakins last month. Since leaving the bright lights of Tas-vegas, Kristy has bagged herself a brand new job in accounts at McCann Erickson; and has “been partying a bit at the local” and making a right twit out of herself – so it’s just like normal really. In her last weeks, Kristy’s trail of destruction extended from Fishburn’s office – to the raspberry-blowing incident at T42 – all the way to Salamanca – where, apparently, Joseph and Alice are still a bit tipsy out the front of the Quarry.
Buns in ovens
Just in case you didn’t know, Jaya’s popping quite soon. Marcus has decided there will be a dual cab ute to celebrate. Creative is currently taking bets on gender, weight and its ability to carry loads of firewood.
Since there have not been any untimely departures from the Clems team, we’ll just tell you who’s on holidays.
World Watch
Stephanie Teague is currently off baby-sitting in WA. Miners’ wives have found out about Stephanie’s ‘Playing Granny Childcare Centre’ and have been dropping the kids off by the truckload while they go to the pub. Stephanie has made good use of the kiddies – having them break down AC Nielsen polls.
Sue Allingham is searching high and low for Europe’s best wine to add to her collection that she keeps somewhere in the building. Yes, Sue has a stash. I know I’ll be looking for it while she’s away. Who’s with me?
Simon Gross will be harassing cab drivers and eating hot dogs in New York quicker than you can say “pass the canoli”. He still hasn’t received the keys to the apartment he’s rented and paid for – so keep an eye on the papers, he may have just fallen for the biggest scam we’ve ever seen.
Lindsey Nicholls is back from turning herself into a giant souvlaki in Greece, having already filled herself with enough chocolate and stinky cheese in Switzerland. She’s missing Greece so much that she’s applied for a full-time position at Mykonos in Sandy Bay just to keep up the grease intake.
And in more important agency news…
World Health Organisation Warning
Experts have confirmed rumours of Tony White’s elephantitis, which was the cause of recent coffee machine and boys’ toilet lightswitch breakages. Closely related to bull-in-a-china-shop-itis, it is not contagious and we’re hopeful it will resolve itself soon.
The Emperor’s New Clothes
Yes, you might not believe it but Marcus has new clothes. (Still no undies though, apparently?) The army disposals store hasn’t seen this much business since… well… the last time he visited. Clothes aren’t the only new addition – he is also sporting a new wrinkle from a recent campaign. Just in case you doubt his stress, Marcus has taken to picking up the phone when he receives email alerts.
Important news from the AFA
The Advertising Federation of Australia has produced a detailed report outlining vital statistics about the respective heights of Australian strategy planners. Joseph has expressed his concern over the validity of the report.
A tale from head office
Don got a new printer.
Mix’n’ Match
Sue threw a BIG hissy fit about the new boy getting the big office. Matt has been relegated next door to Hall Monitor Joseph – creating Clemenger’s new power couple “Ma-Jo”. They’ll soon be giving the ‘old boys across the hall’ a run for their money!
Big girls don’t cry
Thommo was reading Women’s Weekly the other day (hilarious in itself) and found out Catriona Rowntree was married. He then proceeded to cry uncontrollably on the spot. True story.
Apologies for this blog being about as long as a John Grisham novel.
Next time I ask and you say you “don’t have any gossip”, I’ll know you’re all telling fibs.
So until next time little kiddies,
Your stirrer of gossip and trouble,
Redhead Matches.
And much to the envy of many an accountant, that’s exactly what happens here at Clems when we’re working hard – good clean fun.
Since our last blog entry, we’ve created some spectacular work for our clients. From vegies with attitude to a cinematic spin on newspaper delivery – we’re always on the lookout for insights that capture consumers’ hearts and minds.
Scroll down and join in the fun now!
The joy of hugs.
Group hugging and an iconic 80s rock anthem combine in this television and press campaign to emphasise the fun and excitement of a TasKeno win – no matter how big or small. The campaign has raised smiles across the state, and creative team, Adrian and Bridget, have been hugging each other ever since.
(Oh, and awesome work on the Bad English remake by Stewie and his team at Red Planet!)
May The Mercury be with you.
Free home delivery allows you to enjoy your newspaper in your own way. And that’s exactly what the stars of our new campaign for The Mercury are intent upon doing. You don’t have to be a Jedi Knight to realise that collecting the morning paper has truly become a family affair.
The lonely business of motorcycle safety (Part 2).
Our motorcycle campaign for the Road Safety Task Force continues to urge motorcycle riders to take responsibility for their own safety – this time, while driving on our country roads.
Creativity is in our nature.
It’s not often we get the opportunity to create work for a campaign as exciting as this. Tassie vegetables needed a fresh new image, especially on the big island, so we got to work and booked space in some of the country’s most respected “foodie” magazines. It’s all about taste – how Tasmania’s natural growing advantages allow us to produce vegies that taste the way vegies should taste. Produced entirely in this state by the Clemenger Tasmania team, we employed the prodigious talents of local photographer, Peter Whyte, to help us bring the essence of taste to life on the magazine page.
Passion in print.
This stunning example of high quality print for the UTAS International Summer Orchestra Institute is designed to attract accomplished student musicians throughout the world. The concept is based around a key image of Gustav Mahler, and features striking black and white photography by local photographers. Bravo, Karen!
Watch this face.
We are delighted to have been involved in the RACT Tasmanian Youth Portraiture Prize. It’s always exciting to see the future giants of the creative world putting it out there, and this year’s entries were of a very high standard indeed.
In addition to sponsoring this event, we’re also proud to have been able to help out on the design front. Nat, our very own rare talent, came up with this eye-catching catalogue and trophy.
But don’t just take our word for it – check them out for yourself. View catalogue.
Here’s lookin’ at you, kid.
It’s not often that you see an annual report that really grabs you. Which is why this one designed by Karen for the Tasmanian Early Years Foundation is so darn great. Because it’s so darn cute. Just look at that kid, will ya?
Fire. It’s so hot right now.
Fire has been around for a while. And where in the past our ancestors probably gathered around a blazing inferno and chatted about the day’s hunt, these days we tend to gather around a responsible drink, trying to remember the latest Roberta quote from Underbelly. Sunny and Neets’ design of the Southern Fire Whisky bottle and packaging is forged out of the excitement and mystery that has always surrounded fire.
The changing face of forestry.
Printed on 100% Tasmanian paper, the new corporate identification document by Neets and Dave for Forestry Tasmania addresses the changing image, and renewed focus, of this well established Tasmanian company.
Reeling them in.
Developing the Hook, Line & Sinker website has given Neets and Kim the opportunity to really dive down deep into the world of digital media. And surface with a bit of gold. Click on the link to check out the site.
We rounded out the last two months of 2007 with some of our best work. In fact, we were so busy, that this is our first blog entry since late October. (Ooops. Our bad.)
Well, it may be late – but we guarantee it’s chock-full of great stuff.
Go on. Scroll down and check it out for yourself…
Hitting the right frequency
Radio is often the poor relation when it comes to media, but at Clemenger Tasmania we believe a good dose of effective, creative radio is not only good for the soul – it’s great for our clients’ bottom lines.
We’ve had a great couple of months for radio production. We reckon these spots for Betta Jive Flavoured Milk, WorkCover Tasmania, Betta Thickened Cream and the Road Safety Task Force are the pick of the crop…
The latest in protective eyewear
Thanks to these cutting-edge glasses, Australian kids are now safer than ever before. Online, that is.
Designed by Anita for NetAlert’s “Netty’s World”, a pair of these wicked specs lets kids read a secret message hidden somewhere on the site. They also look great down the shops!
It’s that pesky Mazda 3 again!
When you’re on a good thing…
RACT Roadside’s highly successful Mazda promotion is back for its third year. Once again, this fabulous prize is causing major distractions down at RACT headquarters. RACT’s highly skilled Roadside patrolmen know a great vehicle when they see one, and as in previous years, the sporty Mazda 3 proves to be a car-lover’s dream come true.
Meanwhile, in the land of strategic print…
High-quality print from Karen, Anita and Nat. This form of communication is incredibly effective, because people just can’t resist picking up something that looks good. Especially if it’s free. Plus they can access the content without waiting for it to boot or load, and can even carry it around with them. Revolutionary!
Computing school is cool – no, really!
Nerds no more…We’re out to demonstrate that UTAS graduates from the School of Computing and Information Systems are actually highly sought after, motivated movers and shakers who are making a difference in the real world.
Chocolate, this is whisky. Whisky, meet chocolate.
As far as great relationships go, we reckon this one’s in the bag. Well in the box actually, thanks to this marvellous package design from Sunny.The chocolates are made by Anvers for Hellyers Road Distillery, and we’d like to wish them all the best for a happy partnership and many wonderful years together.
The lonely business of motorcycle safety
This important campaign for the Road Safety Task Force uses television, radio and bus backs to urge motorcycle riders to take responsibility for their own safety. Under the campaign line, When you’re on your bike, you’re on your own, we developed the device of a blindfold as a metaphor for keeping aware and using all your senses.
Extreme makeovers
Actually, the only thing that’s extreme about these stunning new logos is how happy the clients are. Karen and Nat get gold stars for this work.
Nikki flies solo at Betta SCU
The irrepressible Nikki is back, this time heading up the Betta Special Cream Unit, an organisation dedicated to protecting our homes, cafes and restaurants from inferior cream.
Nikki and the Betta SCU team are the brave and selfless individuals at the cream-stopping frontline, making sure that patriotic Tasmanians are using only delicious Tasmanian Betta Thickened Cream.
As you will see from these television commercials, they will stop at nothing to catch a cream-inal in the act.
You can find out so much more about Betta Thickened Cream and the exploits of the Betta SCU team at www.creamstoppers.com.au
This fun website was developed and executed by Chris, Dave and Kim…with some witty input from Bridget.
The Betta Milk Protection Squad is back in action!
Frank, Nikki and Killer – that ubiquitous feline sniffer – have teamed up again to protect Tasmania’s borders against the scourge of mainland milk hoarders.
To follow up the successful first series of television commercials and billboards, we have created a significantly more integrated approach to promoting the virtues of Betta’s flagship products – Betta Milk and Betta Light.
Brand-new television spots show Frank in a local supermarket, targeting the problem “at the source”. Meanwhile, Nikki is training a whole new generation of Betta Milk Protection Squad members (and their cats) to help “Fight the Betta Fight”.
The commercials are supported by heroic outdoor sites and large bus backs.
This time, we are also taking the “Fight” direct to the kitchen table, with a series of milk carton panels that urge the Tasmanian public to be “alert, but not alarmed”.
All aspects of this campaign have been designed to drive traffic to our newly developed Betta Milk Protection Squad megasite.
In keeping with the unprecedented popularity and fame experienced by Frank, Nikki and Killer, this amazing website has become central to the campaign, offering fans of the Squad the opportunity to delve more deeply into the lives of their heroes, and to experience what life “on the front line” is really like.
It also offers free downloads, a quirky competition, interactive opportunities and a glimpse of what goes on “behind the scenes” at the Betta Milk Protection Squad.
The Betta website was developed entirely at Clemenger Tasmania, with major creative input from Bridget, Simon, Adrian, Dave and Anita.
Take a “Betta” look yourself. This is what true integration is all about…
Welcome to Clemenger Tasmania’s first ever weblog!
We’ve done so much of this sort of thing for our clients, we thought it was about time we made our own presence felt on the ol’ www.
We’ll be using this blog space mainly to keep you up-to-date on our latest creative work. But we’ll also be posting other significant events, happenings, news, etc. For those of you who like a bit of gossip, we might even be able to keep you happy.
Before getting too serious, we’d like to send a fond cheerio to Marcus, who is currently lapping up the tropical sun and crystal cylinders of the South Pacific. (We’ve rented Marcus’ office out to a family of homeless accountants, but he doesn’t know about this yet.)
Now, on with the show and tell…
Budding brands
First up, we’d like to welcome three fledgling brands to the world. As you can see by these beautiful logos, all are healthy and doing well! Great design work by Karen, Dave and Nat.
Award for effort
Our designers received the recognition they deserve at the recent PICA Design Awards. This range of stunning packaging for our client Hellyers Road Distillery was one of the more satisfying wins, giving us a swag of gold certificates to decorate our mantlepiece. Congratulations to Anita and Nat. And thanks to Hellyers Road for being a fantastic client!
Golden pixels
It wasn’t just the packaging that impressed the judges either. Our online design for Hellyers Road Distillery’s website also picked up a Gold PICA award. Well done Anita. Just click on this link to discover why they liked it so much…
….you can see a great story of integrated advertising and design. Here’s a few examples of how one great, ‘campaignable’ idea can go a long, long way….
Playing with paper
It’s great to see that the digital age hasn’t diminished the need for beautiful print work. These stunning print examples combine innovations in design, paper and ink to create exciting pieces that look great, but need to be touched to fully appreciate their worth. If you contact Sunny, he’ll be happy to let you get your hands on them.
Frank and Nikki ride again…
The Betta Milk Protection Squad has been doing a sterling job of keeping those pesky mainlanders from making off with our precious stocks of Betta Milk. So much so, that we’ll soon be seeing a brand-new series of sequels featuring our favourite characters — Frank, Nikki and Killer. Just to get you in the mood, here’s a reminder of the outstanding service these everyday heroes perform for Tasmanians…all in the line of duty, of course!
