As usual, the festive season landed on us before we could even say “Santa
Claus is coming to town”.

Now that the Big Red Guy has been and gone, and the smell of fireworks is
just a fond memory, it’s time to catch our collective breaths and review the
past couple of months, which have been incredibly productive at Clemenger
Central it must be said.

So sit back and enjoy the fruits of our labour.

And in the meantime, all of us here at 210 Collins Street wish you all the
best for 2010.

A message from Frank (about innovative integration!)

“Here’s some inside information on what we believe is Tasmania’s most exciting and innovative advertising campaign ever. We got together with the team at Clemenger and came up with a fully-integrated campaign (that’s what Tony Hart called it, anyway!), the likes of which have never been seen in Tassie before. It all revolved around a huge live event called NOTHING BUT THE MILK. And here’s how we did it…”

Innovative knife a cut above the rest!

Big congratulations go to Anita Dineen, whose ‘Glide Gourmet Knife’ took out the main prize at the recent Tasmanian Design Award, as well as the People’s Choice award. Obviously a clear winner! The top ten designers were each presented with a certificate acknowledging their efforts, and their work is featured in the Tasmanian Design Award publication. This beautiful booklet will serve as a record of their achievement and assist them in marketing their design. We are proud to be a co-convenor of this award, which continues to encourage design excellence and stimulate commercial opportunities for emerging designers. Look out for more brilliant thinking in 2010!

Your paper. This time it’s personal.

There’s nothing quite like curling up with a newspaper. But life gets so busy sometimes that finding time to do that can be quite a challenge. To encourage people to find time to catch up on the news, we were given the job of producing a campaign reminding people just how good it is to get a moment alone with your Mercury. This TVC is the first in a series of three.

Igniting passion with print!

Following the success of the TSO’s innovative new corporate image at the recent PiCA craft awards comes the new concert guide for 2010. Based on the same photographic technique, this guide features group shots combined with striking energy-inspired graphics that communicate the power and passion of a live orchestral performance. The print work for the TSO continues to inspire new members and attract exceptional audience numbers.

What’s the best new brand in the country?

Well, according to the Australian Marketing Institute that would be Tonic Bar at Country Club Tasmania, which took out the award for best new brand at the recent 2009 AMI Awards for Marketing. So a big congratulations to Michael Bailey and the marketing team at Country Club. And a little congratulations to us here!

Translating nature into knowledge

The Institute for Marine and Antarctic Studies, IMAS, was officially launched last month, and we’re proud to say we were the ones to come up with the corporate image! Based around a geometric colour banding device, the concept derives from IMAS’s stated purpose, which is to unlock and organise the secrets of nature through a process of scientific investigation. The colours relate to the environment. And the circular form of the logo relates to the idea that the Institute’s work will have a global impact. Check it out at http://www.imas.utas.edu.au

IMAS logo

IMAS pull-up banner

IMAS poster

IMAS poster

What the heck is a Caxton?

Unless you’re a total ad junkie, you probably wouldn’t know that the Caxton Awards are the most highly regarded awards for newspaper advertising in Australasia. So it was quite an honour to be chosen as one of the 43 finalists for our ‘Death Notices’ ad for the Tasmanian Road Safety Taskforce, which appeared in the Mercury and Advocate newspapers in September 2008. Unfortunately we didn’t come home with the gong, but it’s nice to be able to say we’re the only Tasmanian agency ever to receive finalist status!

Introducing the nicest person in advertising

Simon and Lindsey, in their role as Caxton finalists, were asked to produce
a short video introducing one of the Caxton speakers to delegates. We
thought we would share the (slightly madcap) result with you…

What’s on the menu at Villa Italiana?

Bridget and Lindsey were assigned the task of refreshing Country Club Tasmania’s restaurant brands, and created this tasty table-top idea for Villa Italiana. Featuring a daily specials blackboard menu, this effective device adapts seamlessly from press to television. This is the first TVC to air and reveals the secret chef among us! Can you pick who it is? Bellissimo!