Oct
23
The Betta Milk Protection Squad is back in action!
Frank, Nikki and Killer – that ubiquitous feline sniffer – have teamed up again to protect Tasmania’s borders against the scourge of mainland milk hoarders.
To follow up the successful first series of television commercials and billboards, we have created a significantly more integrated approach to promoting the virtues of Betta’s flagship products – Betta Milk and Betta Light.
Brand-new television spots show Frank in a local supermarket, targeting the problem “at the source”. Meanwhile, Nikki is training a whole new generation of Betta Milk Protection Squad members (and their cats) to help “Fight the Betta Fight”.
The commercials are supported by heroic outdoor sites and large bus backs.
This time, we are also taking the “Fight” direct to the kitchen table, with a series of milk carton panels that urge the Tasmanian public to be “alert, but not alarmed”.
All aspects of this campaign have been designed to drive traffic to our newly developed Betta Milk Protection Squad megasite.
In keeping with the unprecedented popularity and fame experienced by Frank, Nikki and Killer, this amazing website has become central to the campaign, offering fans of the Squad the opportunity to delve more deeply into the lives of their heroes, and to experience what life “on the front line” is really like.
It also offers free downloads, a quirky competition, interactive opportunities and a glimpse of what goes on “behind the scenes” at the Betta Milk Protection Squad.
The Betta website was developed entirely at Clemenger Tasmania, with major creative input from Bridget, Simon, Adrian, Dave and Anita.
Take a “Betta” look yourself. This is what true integration is all about…
