Archive for Apr, 2008

Apr

30

It’s May already…

Posted by: Kim

Posted in: Past Work

Time certainly flies when you’re having fun.

And much to the envy of many an accountant, that’s exactly what happens here at Clems when we’re working hard – good clean fun.

Since our last blog entry, we’ve created some spectacular work for our clients. From vegies with attitude to a cinematic spin on newspaper delivery – we’re always on the lookout for insights that capture consumers’ hearts and minds.

Scroll down and join in the fun now!

The joy of hugs.

Group hugging and an iconic 80s rock anthem combine in this television and press campaign to emphasise the fun and excitement of a TasKeno win – no matter how big or small. The campaign has raised smiles across the state, and creative team, Adrian and Bridget, have been hugging each other ever since.

(Oh, and awesome work on the Bad English remake by Stewie and his team at Red Planet!)

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May The Mercury be with you.

Free home delivery allows you to enjoy your newspaper in your own way. And that’s exactly what the stars of our new campaign for The Mercury are intent upon doing. You don’t have to be a Jedi Knight to realise that collecting the morning paper has truly become a family affair.

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The lonely business of motorcycle safety (Part 2).

Our motorcycle campaign for the Road Safety Task Force continues to urge motorcycle riders to take responsibility for their own safety – this time, while driving on our country roads.

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Creativity is in our nature.

It’s not often we get the opportunity to create work for a campaign as exciting as this. Tassie vegetables needed a fresh new image, especially on the big island, so we got to work and booked space in some of the country’s most respected “foodie” magazines. It’s all about taste – how Tasmania’s natural growing advantages allow us to produce vegies that taste the way vegies should taste. Produced entirely in this state by the Clemenger Tasmania team, we employed the prodigious talents of local photographer, Peter Whyte, to help us bring the essence of taste to life on the magazine page.

Capsicum Tas Vegies ad

Passion in print.

This stunning example of high quality print for the UTAS International Summer Orchestra Institute is designed to attract accomplished student musicians throughout the world. The concept is based around a key image of Gustav Mahler, and features striking black and white photography by local photographers. Bravo, Karen!

Watch this face.

We are delighted to have been involved in the RACT Tasmanian Youth Portraiture Prize. It’s always exciting to see the future giants of the creative world putting it out there, and this year’s entries were of a very high standard indeed.

In addition to sponsoring this event, we’re also proud to have been able to help out on the design front. Nat, our very own rare talent, came up with this eye-catching catalogue and trophy.

But don’t just take our word for it – check them out for yourself. View catalogue.

Here’s lookin’ at you, kid.

It’s not often that you see an annual report that really grabs you. Which is why this one designed by Karen for the Tasmanian Early Years Foundation is so darn great. Because it’s so darn cute. Just look at that kid, will ya?

Fire. It’s so hot right now.

Fire has been around for a while. And where in the past our ancestors probably gathered around a blazing inferno and chatted about the day’s hunt, these days we tend to gather around a responsible drink, trying to remember the latest Roberta quote from Underbelly. Sunny and Neets’ design of the Southern Fire Whisky bottle and packaging is forged out of the excitement and mystery that has always surrounded fire.

The changing face of forestry.

Printed on 100% Tasmanian paper, the new corporate identification document by Neets and Dave for Forestry Tasmania addresses the changing image, and renewed focus, of this well established Tasmanian company.

Reeling them in.

Developing the Hook, Line & Sinker website has given Neets and Kim the opportunity to really dive down deep into the world of digital media. And surface with a bit of gold. Click on the link to check out the site.

Hook Line and Sinker description