Nov
14
Everywhere you look these days there seems to be turmoil.
The Middle East. The Congo. Wall Street. Devonport.
And it’s no different in our creative and design departments, where ideas and concepts have been spontaneously replicating and bouncing off the walls like Star Trek’s infamous Tribbles.
The rest of the agency has been just as busy, of course – the upshot being that the past couple of months have seen some of our most exciting work hit the marketplace.
Impact is our current catchcry, and there’s no denying that the following case studies fit the bill as outstanding examples of persuasive, insightful communication.
But don’t take our biased word for it…
A climate for change
“We need to increase the number of Tasmanians taking action to mitigate the effects of climate change,” said the Tasmanian Government’s Office of Climate Change.
Naturally, we were more than keen to take up the challenge.
The resulting concept gave birth to our clever ‘carbon rating’ device. It rates the environmental impact of the things we do at the moment we do them.
Using a five-star rating like those found on household appliances, instead of rating an object, it rates our behaviour.
Here’s how it worked on TV…
This awareness campaign was also used to drive traffic to the Climate Change website, where detailed information on climate change can be accessed.
We have ignition
The Tasmanian Symphony Orchestra is a wonderful, iconic asset for our state. However, concerned that it might not be reaching its full market potential, we were asked to help update the TSO image – to make it more relevant to a younger target audience. Starting with a brand-new logo, we developed an image makeover that is so hot, it practically sizzles…
Small ad, huge impact
Sometimes, big ideas come in very small packages. This innovative little press ad had an impact far beyond its size, creating a buzz around town that extended to newspaper articles and radio talkback. Which is good news, considering how important the message is. We can only hope that this extra exposure contributes to the ad’s ultimate objective – saving lives.
Unearthing a precious new jewel
Inspired by the blue flame burning within an east coast sapphire, and the fiery peaks of the Hazards, Saffire will soon rise from its surroundings as an inspirational coastal sanctuary. Earth, fire and water have driven the stunning brand design of the Federal Group’s exclusive new accommodation project, which is arguably its most ambitious. Here’s a sneak preview…
Therapy in Tasmania’s forests
When a relationship becomes dysfunctional, surely it requires someone to extend an olive branch and begin a dialogue…
Somethin’ fishy on the net…
Ahhh, come on! You know you love ’em! Nick and Andrew, the boys from Hook, Line and Sinker, seem to be everywhere these days. And because we know you can’t get enough of them, we’ve helped spread them even further, across cyberspace, in fact. That’s right, we designed and implemented the show’s popular website, and we’ve just created some exciting new content to freshen it up – become a fan on their FaceBook page, or buy their latest DVD. Check it out.
Putting a new spin on an old problem
It’s a serious problem, too – drink driving. In this campaign we specifically target those drinkers who mean to do the right thing, but may be unaware that they are even taking a risk. Because everyone is physiologically different, and there are so many variables involved (food, time, glass sizes, alcoholic content, etc), it is impossible to calculate your own blood alcohol reading. So guessing whether or not you’re over the limit suddenly becomes a dangerous game of Russian roulette.
