What’s the price of loyalty?
I recently read in ‘The Conversation’ where Priceline Pharmacy signed with ACE Insurance to sell insurance products to members of the Priceline loyalty program, The Sister Club. The article refers to the age-long strategy to use customer data to offer co-branded products and services, and again raised the question as to whether it works. The argument is all about how much ‘loyalty’ there is within [...]
Read More →1/11/13
What’s your tolerance threshold?
After waiting for almost an hour to get service from her telephone company, a friend said, “I would pay an extra $5 a month on my bill to make sure I spoke to someone with local knowledge.” I then asked about 25 people what they thought – about 80% agreed that they would do the same. This got me thinking about the level of tolerance [...]
Read More →14/10/13
Man of metal forges new ground.
This years’ RACT Insurance Tasmanian Portraiture Prize uncovered some amazing talent. What we didn’t predict was what the experience of redefining the 2013 trophy would reveal. The idea of a [...]
Read More →10/10/13
A simple way for a smaller player to compete online
A friend was recently looking for an electrical item to purchase. They went online and narrowed what they wanted down to 3 different manufacturers. It was something that they wanted almost straight away so went to the sites of some local retailers to see if they stocked the item. Three stores had at least one of the three options listed on their website, but alas, [...]
Read More →8/10/13
Reading the tea leaves of retail.
As our continuing investigation into the shopping and consumer habits of Tasmanians digs deeper and deeper, we’re faced with one of the big questions: as online activity grows, where will ‘traditional’ retail go? In this edition of our blog, we look at some of the trends and observations for the future of retailing. Our broad look at retail began with the local and international online [...]
Read More →30/9/13
First hand impressions on our secondhand market
This week’s blog is about the growing number of used goods retailers in Tasmania. With many channels available to the customer, from online used goods facilitators such as Gumtree, through to the ubiquitous antique shop found in every Tasmanian country town, this sector is worth around $3 billion every year nation-wide. So who are the players? And how much are Tasmanians spending with them? Join [...]
Read More →24/9/13
Is the grass always greener?
More and more people who want to opt out of a ‘regular’ job are seeking to establish themselves in the growing Garden Services industry. What do they offer? Is it financially viable? What does it take to be successful? In our latest edition of our study into the shopping and consumer habits of Tasmanians, we step outside the home and take a look at the [...]
Read More →16/9/13
Do you see what I see?
Tasmania has about 75 optometrists and we spend about $72 million a year at them, slightly above the national average due mainly to our above average age. So what’s the difference from brand to brand? And what’s the prescription for successful retailing? The latest chapter into our study of Tasmanian’s shopping habits takes a closer look at optometrists. Each optometrist business is a business in [...]
Read More →9/9/13
In Marcus world, good things come to those who wait.
If you are family, a friend or a colleague, you might think that I am referring to my terminal tardiness. But this timeless observation is actually my summary of a [...]
Read More →2/9/13
A renovator’s delight?
Renovating your home can be a time of both great excitement and stress! According to the Housing Industry Association, Tasmanians spent about $800 million on renovations last year. So how and where did we spend that money? Join us as we strip the floorboards, get out the colour swatches and take a fresh look at our renovation market. Home renovation can be one of the [...]
Read More →30/8/13
Shopping for flowers? Take your pick.
“Say it with flowers” the old advertising line went, So in this edition of our examination into the shopping habits of Tasmanians we’re doing just that, looking at the current arrangement (sorry) of florists. When was the last time you bought flowers? Tasmania has around 75 stand-alone florists competing in a retail market thought to be worth about $40 million a year. But it’s far [...]
Read More →23/8/13
Up, up and away.
As we continue our in-depth study of the shopping habits of Tasmanians, this chapter investigates travel – how many of us leave the state, where we go, why we go, what we spend to get there (and when we get there!) and more. Travel is an integral part of living on an island, so read on for our facts, figures and insights into heading to [...]
Read More →14/8/13
Getting hot and sweaty.
In this edition of our exploration of consumer habits of Tasmanians we go into the hard work that needs to come from all that consuming – exercise! How do we get it? Where do we do it? Who does it? Hopefully we can inspire you to join the high number of active Tasmanians out there… What do we do to get our exercise? One of [...]
Read More →9/8/13
A prescription for change?
The ubiquitous cold and flu season has given us inspiration for the latest chapter of our investigation into Tasmanian shopping trends, habits and attitudes. In this edition we’re going to the Chemist to look at the shake-up of local pharmacies as they come to grips with a growing number of discount competitors. As the primary point for sale of prescription medicine, over-the-counter medicines and advice [...]
Read More →2/8/13
Life in the fast food lane.
How often do Tasmanians eat out or get takeaways? Are we a state of cook-at-home Masterchefs or do we prefer avoiding doing the dishes for a more quick and easy option? The latest chapter in our ongoing study into the buying habits of Tasmanians takes a look at the where, how and how often we like to purchase food, out and about. When we decide [...]
Read More →25/7/13