The Couch | Clemenger Tasmania

Living with Conor – Episode 5

by Chris Bellears

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The other day, I asked Conor what ads he had noticed lately. He couldn’t think of any that had any relevance to his nearly-18 lifestyle. When I pressed, the [...]

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16/5/12

Word of the week – media

by Chris Bellears

Firstly, I want to point out that the word media is plural. I shouldn’t have to do this. You would think that people working in the media industry would know [...]

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15/5/12

I was talking to a retailer last week about how he plans his marketing activity. His answer was simple – ‘I sell to anyone who needs what I have to sell. I used to sell to anyone who wants what I have to sell. Today, wants are out, needs are in’. I liked this. We see a lot of advertising at the moment that simply [...]

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15/5/12

We are not fooled by one cent

by Tony Hart

I bought something from a shop the other day. The price was $9.99. I gave them a $20 note and got a $10 note in return. The ‘real’ price wasn’t $9.99, it was $10. It made me think about the strategy of pricing. Do we give a preference to something that is priced $9.99 compared with, say $10? I think the answer is an emphatic [...]

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11/5/12

How are older Tasmanians using the Internet?

by Tony Hart

There are, according to the Roy Morgan Single Source Data (December 2011), 82,000 Tasmanians aged 65 plus. One of the questions continually asked about the media consumption of this group is their use of the Internet. According to the Roy Morgan data, almost 30% use the internet for a variety of reasons on a weekly basis. This compares to almost 60% for all Tasmanians with [...]

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10/5/12

Word of the week — engage

by Chris Bellears

Once upon a time, this little word only reared its pretty head when a young couple announced that they would soon be wed. Occasionally, such as the time you were [...]

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8/5/12

A look at the quest for beauty

by Tony Hart

One of the most fascinating reports I have read for some time became available from our Network this week. The report titled ‘Talking Beauty’ is a journey to understand what beauty means to different generations of women. It explores how each generation feel about beauty, what pressures do they face and do they feel able to achieve their ideal? Importantly it also explores how generations [...]

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2/5/12

Blogging – a growing sphere of influence.

by Tony Hart

Blogging in its different forms is becoming increasingly influential as potential customers evaluate the different offers available to them. I recently came across an online article titled, ‘If you want to know about blogging, ask a blogger’. As part of the article you get acquainted with an organisation called the London Bloggers’ Meet Up which appears to be a fun and informative get together where all aspects [...]

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2/5/12

Value is more important than price

by Tony Hart

Last week, I was speaking to a local wholesaler who has been selling a range of products to the retail sector for decades and had seen a decline of over 20% in his business as his customers started to buy online from mainland and overseas wholesalers. About 9 months ago he decided to get serious. He started by talking to his customers (some former) and [...]

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1/5/12

How credible is what you see in the digital space?

by Tony Hart

We have seen a number of cases in recent weeks in which marketers have used different techniques to get an advantage in the digital space. Perhaps the one that got the most publicity was Tourism SA which admitted that it paid celebrities to make positive comments on twitter about Kangaroo Island as a tourism destination. A report last week illustrated how changes by Google to ‘clean up’ search [...]

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30/4/12

Two screen integration

by Matt Fishburn

Pretty much everyone I know who has a smart phone does it. While we watch TV we all play with our smart phones. I agree with some that the smart phone in some instances is becoming our primary screen with TV becoming our second. We look at social media and search while Delta and Seal talk rubbish in the background. The two have never really [...]

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23/4/12

Are we limiting our knowledge and choice?

by Tony Hart

The rise of online aggregators has redefined the way we make choices. Google, and other search engines, offer up endless results at the click of a mouse. Amazon delivers any title imaginable, generally at the lowest price. They narrow our search options based on popularity of choice overall and you’re our own choice history. They take into account our past actions and mine online behaviour [...]

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20/4/12

Milk is milk. But Betta Milk is so much more…

by Chris Bellears

Generic is a word that sends shivers up my spine. It stands for everything in this world that is bland, uninteresting and cheap. It worries me to think that this [...]

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17/4/12

Strong foundations help us all

by Tony Hart

At Clemenger Tasmania, one of our core priorities is working with Tasmanian businesses to help secure a strong future for this state, its businesses and its people. We do this, because without strong clients and a strong state economy, our business would also weaken. Accordingly, we choose to spend our money wisely when it comes to sponsorship support. When you are talking about the University [...]

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17/4/12

In Marcus world, Tasmania looks like Tasmania.

by Marcus Murphy

This is camping kid! I was recently flicking through a magazine, and contained within were two full page ads for Tasmania… but not my Tasmania. When I go [...]

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17/4/12