The Couch | Clemenger Tasmania

From one moron to another – well done!

by Chris Bellears

As an advertising man, I love a great ad. As a copywriter, what I love even more is a great long-copy ad. I used to own a Subaru Brumby. I [...]

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16/5/13

Stupid is as Stupid does.

by Jimmy Clough

I was at a seminar in Sydney recently where a very erudite presenter by the name of Craig Davis made a passing reference to Australia’s ageing population. And it got [...]

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10/5/13

Our latest export – ideas

by Michael Thomson

As part of their ongoing strategy to raise awareness of the importance of workplace health and safety, the Govt of South Australia turned to Tasmania, and more specifically to Clemenger [...]

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8/5/13

A growing market to ‘aging in place’ Baby Boomers

by Tony Hart

Tasmania has just over 10% of its population aged 70 and over with over 98% of them retired. According to Roy Morgan Data, 83% own their home, 4% are paying it off and 13% live in rented accommodation. Over 80% live in a separate home and 11% live in a unit or flat. This includes those living in a nursing home. This tells us that [...]

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1/5/13

Is Sydney just Hobart on steroids?

by Chris Bellears

I feel like a kid writing an essay about a school excursion. Thing is, when I was writing school essays, I used to think of all the angles. So, instead [...]

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23/4/13

Social – good for business

by Tony Hart

Four in every five Internet users are on social networks – that’s something like 1.43 billion users connecting via wikis, blogs, Facebook, Twitter, Tumblr or any number of other existing or emerging shared spaces. For most of us, social networks are something of a personal affair, something we use at work but not necessarily for work, or at least not in an official manner. We [...]

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22/4/13

It’s the season for change.

by Phillip Drury

Recently at the Design Tasmania Centre, the autumn ‘In Design’ season was launched as part of 10 Days on the Island. Think.Make.Change. is one of the featured exhibitions showcasing the [...]

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18/4/13

Tasmanians’ attitudes to brand preferences

by Tony Hart

Brand preference is a measure of brand loyalty in which a consumer will choose a particular brand in the presence of competing products, but will also accept substitutes if that brand is not available. This provides some resistance against competing brands in a consumer goods market where consumers are overloaded with information which has caused a trend toward brand switching behavior. In our State of [...]

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15/4/13

In Marcus world, life is a rehearsal.

by Marcus Murphy

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At various times throughout my life I have been described as obsessive, fastidious and even slow and tedious. Although these names were mostly intended as a criticism, I have always [...]

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8/4/13

The Multiscreen Dayparting Playbook

by Tony Hart

In November 2011, BBDO and Proximity Worldwide partnered with Microsoft on an unprecedented global research study designed to better understand the different ways people consume content in today’s multiscreen environment. But things change. Opportunities to reach audiences have since quadrupled with the emergence and mainstream adoption of the smartphone, PC and tablet computer, in addition to the traditional TV screen. Audiences now tend to consume [...]

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4/4/13

The need to confront change.

by Tony Hart

In talking to a small business owner last week we were discussing his business category, and it surprised me that his knowledge of the category was actually quite limited. He had worked for a larger business in the same category for about ten years before he started his own business about six years ago. He realised the hard way that a lot can change in [...]

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3/4/13

A look into my crystal ball.

by Tony Hart

Upon being recently asked what I thought would be the ‘next big thing’ in advertising, my first reaction was to waffle on about some top-of-mind, recently trending stuff. But then I got to thinking about the question properly, and what I found was this: we are starting to see an evolution where the large national retailers – supermarkets, hardware, liquor, electronics – are in such [...]

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31/3/13

Customers expect shopping journeys to be remarkable

by Tony Hart

On Tuesday, March 19th, Interbrand, the global specialist brand agency, released the ‘2013 Best Retail Brands’. The Best Retail Brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from around the world. You can download a copy of the report here. In the chapter that focuses on shopping in mature markets like Tasmania it says [...]

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26/3/13

Tasmania’s Place in the Asian Century

by Tony Hart

It is of great interest to note what the federal and state governments are doing in order to maximise the opportunities available to Tasmania as Asia grows over the next century. The state government’s release this week of an issues paper and the opportunity for Tasmanian businesses to respond and ultimately share the benefits is positive. The issues paper seeks to provide an overview of [...]

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20/3/13

To grow your business, don’t serve up more of the same.

by Tony Hart

It always surprises me that a lot of businesses seem to have a rather loose grip on understanding the average value of a transaction. As a starting point to growing your business, increasing your average transaction value should be the aim – in other words, you should be aiming to get more from every customer. While getting new customers will increase your revenue, there are [...]

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18/3/13