The Couch | Clemenger Tasmania

Living with Conor, Episode 2

by Chris Bellears

Being the son of a copywriter, Conor appeared in his first ad before he could walk. No, you won’t fool the children of the revolution. A long time ago, in [...]

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28/9/11

Who needs a mobile phone? Evidently, everybody on the planet. Well, not this little black duck. Don’t have one, never had one, don’t want one. Don’t have an iPhone. Don’t have an Android. No smart phone, not even a dumb phone. Give me one good reason why I need one? If I want take a photo, I use my camera. If I want to send [...]

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22/9/11

Gen Y – Can’t I have everything I want…and now!

by Tony Hart

Here is an interesting article written by Ken Coates, Professor of History at University of Waterloo that appeared on The Conversation website today. There are some significant ramifications if his argument is right! Let me know if you agree?

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22/9/11

The Tasmanian Design Award. Beyond imagination. Beyond borders.

by Phillip Drury

I’ve always believed that beyond the aesthetic craft of graphics – ink on paper and pixels on computers – there’s a world of design ideas waiting to be realised. They [...]

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21/9/11

Interactive Websites

by Kim Maisch

I stumbled across this random “make a monster” website today… Bubols. It’s a bit of a novelty and quite nicely designed (quirky illustrations). It’s just one of many interactive (see [...]

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21/9/11

Looking good on Google

by Kim Maisch

Having a prominent presence on Google is vital to maintaining a healthy flow of traffic/customers to your website. It’s one thing to have a good rank in Google (eg: top [...]

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21/9/11

One more reason to have a smartphone

by Matt Fishburn

Google just launched their new mobile app today; Google Wallet. The name says it all; it’s an andriod app that makes your phone a wallet. I believe it’s going to [...]

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21/9/11

What we were thinking 16 years ago!

by Tony Hart

In March 1996, Hugh Mackay, possibly Australia’s foremost social commentator, wrote in a report titled ‘The Retail Experience’ that “the mobile phone has reinvented the telephone as a medium for personal communication. In the retail context, the telephone is also being rediscovered as the most painless and the most intimate way to undertake some transactions (especially shopping around and simple financial transactions). The phone is [...]

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21/9/11

Branding with character

by James Madden

Upon receiving a mailed A3 poster of Super Donor Man, a character who motivates blood donors to donate blood to save lives, I was immediately inspired to get back to [...]

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21/9/11

Living with Conor, Episode 1

by Chris Bellears

An insight into the iGeneration Having a 17-year-old son has its uses. For instance, his lack of enthusiasm for household chores certainly deflects some of the heat away from my [...]

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21/9/11

Understanding your audience

by Tony Hart

I came across the following from Seth Godin’s blog last night “Can’t watch your parade if the house is on fire People are in pain. Often of their own making, they tell themselves a story that obsesses/distracts and compels them. “I’ll never get a movie gig again,” “I can’t believe they didn’t like what I offered,” “My job is in jeopardy,” “Money’s too tight to buy [...]

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20/9/11

Never talk to strangers

by Don Jennings

Never talk to strangers What’s the world coming to? It seems the people and institutions the Baby Boomer Generation was encouraged to revere are betraying our trust quicker than the downward spiral of the Greek economy. Politicians, bankers (especially bonds traders), doctors, churches, media moguls, British Royalty and even the most coveted of all; AFL coaches have had their integrity questioned over the last few [...]

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20/9/11

Wow, you must have a really good camera!

by Kim Maisch

This may have been the case once… fancy cameras probably took fancy photos. But now even the entry-level cameras out-perform the high-end cameras from a few years ago. There’s no [...]

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16/9/11

Max Brenner, give me back my face!

by Chris Bellears

Dear Max Brenner, please cease and desist using my image to promote your chocolate business. Surely there are other more appealing images you could have appropriated? What does it say about your chocolate shops, that you had to resort to using the features of a bald copywriter from Hobart to promote your wares? It’s not like it enhances the chocolate lover’s experience. I know from [...]

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16/9/11

The problem with typing just to let someone know what you think.

by Adrian Bell

Usual conversation goes like this, some one says something, you respond back with something like “what a load of balls!!! I’ll tell you just what I think” before the brain or your boss kicks in to remind you that you’re in the middle of a cli… …so in the process of typing what I just typed, checking the grammar with the closest copy writer in [...]

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16/9/11