The Couch | Clemenger Tasmania

Apparently, we’re not all shiesters.

by Chris Bellears

I love a happy ending. It appears that Panasonic wasn’t fibbing after all (see my previous post). The owners of the lost camera have been found, along with some integrity and honesty in the advertising world. Take that, you disbelievers! Read all about it here.

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17/11/11

I don’t like being called stupid!

by Tony Hart

I have a friend who, whenever he goes shopping, wants to negotiate the price. At the least, he will always ask, ‘Is that your best price?’ This even extends for a $20 article in a discount shop. We recently went with him and his wife to ‘Floriade’ in Canberra. In the area where they sold different nick knacks, my friend had a ball. Although I [...]

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17/11/11

If KillingIt is a suit, then so am I.

by Chris Bellears

It probably won’t surprise you that I don’t twitter. I don’t have anything against twittering, as such, I just haven’t tried it (just as I haven’t yet tried jumping out of a plane.) But I have caught the amusing rantings of a twit known as KillingItSuit. He is genuinely funny (something I suspect cannot be said of 99.9% of twitterers.) But I believe he is [...]

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17/11/11

Can a smiley face reduce our energy consumption?

by Tony Hart

We all know that getting people to change behaviour is not easy. An article appeared this week on ‘The Conversation’ website that really got me thinking. It’s all about the use of descriptive norms supported by either a smiley face or frown to change people’s energy consumption. I started to think about the application of this thinking in different situations. We got used to smiley [...]

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16/11/11

Are we compartmentalising our lives?

by Tony Hart

When you talk to people about their fears and aspirations – both one-on-one and in groups – you get the impression that the answers they give to questions and how they respond in discussion will depend upon what ‘box’ they are in at the time. Most people are very busy. We go into the different parts of our lives with completely different attitudes, dress differently, [...]

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15/11/11

The future of the internet

by Kim Maisch

This is a really interesting TED talk by Roger McNamee (technology investor) regarding the future direction of the internet… It goes for 15 minutes, but I recommend setting aside some time [...]

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14/11/11

The People Behind the Spending Statistics

by Alice van der Woude

Big spenders and light spenders. Who are they and what’s the difference between them? This blog takes a personalised look into who might just be the average spender in [...]

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14/11/11

MW3: A love affair.

by Bridget van Tienen

What’s up n00bs? Thought I’d share something with you that I find pretty cool and a bit exciting. This is the Call of Duty Modern Warfare 3 live action trailer… [...]

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10/11/11

To buy or not to buy!

by Tony Hart

An issue that keeps coming up in research is the buyer’s hesitancy to commit to a purchase, particularly in non essential categories. Awareness of the product and its features are high – they have to some extent become ‘too well known’. They have been over thought and over processed. As the procrastination continues the desire for the product starts to wane – other issues and needs assume a higher priority. Things [...]

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10/11/11

The industry that cried wolf.

by Chris Bellears

How much longer can we continue to hoodwink consumers before they stop believing us? I love a cunning stunt as much as the next creative, but when does a stunt [...]

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10/11/11

Living with Conor, Episode 4

by Chris Bellears

Teach me the way of the Y, my young apprentice. Many moons ago I joined Facebook. It was after much soul-searching, because quite frankly I could not see any real [...]

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9/11/11

Quoting David is so passé.

by Chris Bellears

In Marcus World, David Ogilvy is a smelly old man in pyjamas. Naturally, being a copywriter, I repudiate such a predictable, art directorish appraisal of the world’s most influential and [...]

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8/11/11

The top 20 YouTube views of all time

by Tony Hart

You may have seen some or all – an interesting look at what has been happening over the past 5 years or so Which one is your favorite?

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8/11/11

Are Tasmanians shopping online?

by Libby Walker

It is interesting to look through the Roy Morgan Data to see the number of Tasmanians who behave a certain way, have strong attitudes toward certain issues and what they do. I thought I’d start with an issue that has been very topical this year and is having an effect of many Tasmanian businesses…..online shopping. The following is a snap shot of what Tasmanians are doing in the relm [...]

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7/11/11

Has Qantas damaged its brand beyond redemption?

by Tony Hart

An interesting article about what damage Qantas might have done to its brand by grounding all its flights. It remains to be seen it Qantas can repair its brand or if it will go the same way as some other brands in similar positions! What do you think?

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7/11/11