The way to total ideas
These days, it’s simply not enough to have a clever idea. The idea must spread like a virus. It must enable layers of communication, galvanising internal audiences and stakeholders, as well as external customers.
Total ideas must be greater than the sum of their parts.
This is what we call Totalwork. It is the process of taking an engaging idea and communicating it across every relevant channel.
Advertising
Traditional and non; targeted and mass; above and below the line; electronic and print. Totalwork takes all relevant advertising media into account.
Digital
An explosion of new media means that the world is interacting like never before. Totalwork ensures that your business is getting real engagement in the digital world through the development of websites, micro sites, blogs, online ads, apps and, of course, through participating in appropriate social networks.
Real World
Big or small, obvious or unconventional – any channels capable of delivering our message, outside those we have previously mentioned, are what we call real world opportunities. These include sales activity, sponsorships, events, exhibitions – anywhere you can share your message with people as they work, live, play and study. This is where we can add some of the most creative and cost-effective communications to the Totalwork picture.
Internal
It is pointless if the world knows about your idea, while your staff and other stakeholders remain ignorant. Totalwork treats internal communications as a vital step in the process.
